Serving as his third No. 1 album and eighth consecutive top 10 on the Billboard 200 starting with 2005's Let's Get It: Thug Motivation 101, Trap Or Die 3 brings it back to the true essence of Jeezy aka The Snowman, who defined the genre of trap music with his vivid storytelling about the struggle and triumph of the streets over a decade ago. The previous two installments of Trap Or Die put Jeezy on the map as the leading force and voice of the Atlanta trap music movement and with new classics like "Let Em Know" and "All There" in its ranks, Jeezy's latest project carries that torch while bringing his powerful voice to new heights. Jeezy to Billboard. "My first two albums, we made from scratch. We didn't even have a studio...In its entirety, (the new album is) real, authentic, quality street music."