Bad Boy

Craig Mack / The Notorious BIG - Big Mack LP + Cassette


Record Store Day 2019 Edition

Given out as part of the "B.I.G. MACK" promo only package from Bad Boy Entertainment in 1994. To create a buzz around the new record label and these artists Puff Daddy came out with an unforgettable marketing campaign. He would package and distribute promo music from the both of them, packaged like a McDonald' s Big Mac but would call it the B.I.G. Mack to play off the last names of the emcees monikers.The results would exceed everyone' s expectations. Craig Mack' s Funk Da World would go gold and the single "Flava In Your Ear" would go platinum. As everyone knows Biggie' s career went into the stratosphere with his album Ready To Die eventually going 6x platinum and the single "Juicy" going gold that same year.