Beat Street Records

Ghetto Concept - E-Z On The Motion 7-Inch

FlipNJay Records

FNJ-015 - Ghetto Concept “E-Z On The Motion b/w “E-Z On The Motion (Instrumental)”

Available for the first time on 7 inch, FlipNJay Records are proud announce a series of FlipNJay x Groove-A-Lot Records collabs with Ghetto Concept “E-Z On The Motion” being the first drop!

One of our all time favourites, “E-Z On The Motion” was originally released in 1994 and became an underground anthem from coast to coast, getting huge play from DJs across the country via mixtapes, college radio shows, plus the video getting heavy rotation on Much Music’s Rap City. Produced by the legendary production crew Da Grassroots, the record earned Ghetto Concept their 2nd Juno and solidified them at the top of the Toronto (and Canadian) Hip-Hop scene.

Representing Rexdale, MCs Kwajo and Dolo formed Ghetto Concept in 1992 with Infinite, who joined the group first as their DJ but then eventually became the third MC. By the time “E-Z On The Motion” dropped, Ghetto Concept already had the T-Dot anthem “Certified” under their belt thanks in part to Da Grassroots production. “They were responsible for a major part of the Toronto sound,” says Kwajo in a 2015 interview with Vice titled 1994: The Year The T-Dot Broke, “Everybody wanted a Grassroots beat. They were definitely way ahead of their time.”

As the story goes, Mr Attic played the beat out of his Nissan at the “Certified” video shoot and the rest is history. “[Da Grassroots'] Mr. Attic played the beat for "E-Z on The Motion" from his car,” says Kwajo. “As soon as I heard the beat, I knew that was the next record. I literally begged him for the beat.”